The coronavirus flipped the housing market on its head, and, in particular, turned it into a seller’s market. However, this won’t go on forever and, eventually, the playing field will level out for everyone. This is where home staging can come in handy for sellers.
Home staging is an approach where sellers and real estate agents declutter and depersonalize a home to make it seem more appealing to buyers. Sometimes this involves removing or hiding personal items like family photos and clothes. It can also mean rearranging or replacing the owner’s furniture with pieces that have more neutral colors or make a room feel roomier or more welcoming. This allows buyers to picture themselves living in a home and making it their own.
Staging a home can help create an emotional appeal to potential buyers. This kind of emotional attachment may inspire them to see homes in a different light—a fresh project ready for their personal touch—and consider buying a place they might not have otherwise considered. This can be especially important if the home is located in an area that some buyers might not find attractive or if it has features that are difficult to market. For instance, if a home is small, agents can use staging as a way to make it seem more open and airy.